OUR STORY
Each piece of Pedersen + Lennard homeware is designed and manufactured under one roof in Cape Town and sought after around the world.
We are committed to South Africa, the home that holds the heart of Pedersen + Lennard, and do everything we can to come alongside the people who have a hand in making each piece of our homeware.
We dignify the mundane with thoughtful design
Whether it be reflected in a dustpan and brush or a laptop stand, we believe in making the everyday beautiful.
Our dedication to producing high-quality and delightful homeware right here in Cape Town, sets us apart. By being personally involved in every step of the process, our team not only designs, but builds everything too. That means we get to rigorously test, endlessly dream, and tirelessly improve what we make, and recover as much of our waste as possible (we always have big plans for that, as you’ll learn if you keep reading).
Built-in sustainability
Pedersen + Lennard creates designer furniture that lasts several lifetimes, with the aim to better the lives of those who have a hand in making it.
By investing in our team’s well-being and development, we foster a workplace where dignity, respect, and continuous learning are paramount. This holistic approach ensures that sustainability extends beyond our products to the people-centred nature of the business.
Good design demands smarter production. We’ve invested in solar power, and now harvest double our entire factory’s needs from South Africa’s abundant sunshine. We have a bold goal to produce zero waste, and constantly come up with ways to get closer to that target. Read more about our sustainability rationale here
MEET THE FOUNDERS
With Scandinavian blood in their veins, our co-founders, Luke and James, have coined the phrase ‘Afro-Scandi’ to describe Pedersen + Lennard’s aesthetic: think mindful and timeless use of material with bright pops of colour.
Brought together by their common love for simple lines and the country they’re proud to call home, James Lennard and Luke Pedersen are amazed by all they’ve achieved in the last 15 years.
Over a decade since founding their creative partnership, considered design still informs everything James and Luke do. It’s evident in each piece of furniture they craft, and it’s embodied in the way they’ve built their business too; investing in people has proven to be more sustainable than any product design. Taking care of their team means that James and Luke are cultivating a dynamic of ownership, dignity, and longevity among the men and women of Pedersen + Lennard. Proudly rooted in South Africa, James and Luke seek to grow South Africa’s economy, broaden Pedersen + Lennard’s reach to the rest of the world, and create a momentum of opportunities that others can share in.
